Who We Are
From lemonade stands
to launching brands
My love for marketing started young — sketching signs for lemonade stands, picking the “perfect” street corner, and figuring out how to get neighbors talking. What began as childhood curiosity grew into a decade-long career leading marketing across industries like SaaS, home construction, logistics, healthcare, finance, and more.
I’ve worked every role along the way, from hands-on specialist building campaigns to senior leader guiding teams through complex growth challenges. No matter the industry, one thing has always stayed the same: the moment when a company’s ambition kicks in and they crave something bigger.
Crave State exists to capture that energy and channel it into marketing strategies that actually move the needle. It’s about turning raw hunger into measurable momentum.
When life hands you lemons…
Crave State is my way of bringing it all together: years of experience, lessons learned, and a relentless passion for building brands that refuse to settle. Whether you’re just starting out or scaling fast, this is where ambition finds its edge — and where we turn your hunger into growth.
– Hans Brieden, Founder
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